Who are we?
We enhance your due diligence and deal structuring, support you in evaluating founder business potential, and identify new growth opportunities for you.
We provide tailored leading indicators of growth based on consumer behaviour data not available in the public domain, across geographic markets.
Our proprietary suite of metrics add robustness and power to publicly available solutions used during pre-investment stages of commercial analysis (e.g. TAM, SAM and SOM) and assist you in evaluating the market landscape for existing and prospective portfolio companies.
Simply put, we help our clients by adding rigour to due diligence you perform around the potential market uptake and we take the guesswork out of market viability.
How does it work?
Our proprietary testing program – Just Forecast – is driven by consumer behaviour data and evaluates specific founder products and services in-market to measure likely consumer demand, and to provide robust forecasts of the opportunity and growth potential they represent. These measures of potential uptake alongside diagnostic assessments are vital in optimising new products and services and informing their market entry for maximum sales and success.
Just Forecast is validated and based on current thinking in cognitive and social psychology, marketing science and behavioural economics. It uses digital testing to assess new product and business concepts amongst their actual target audiences, eliciting responses to the product and its features which are used to model likelihood of trial.
FINTECH. In the days when people travelled around the world for fun and work, we tested an online FX ‘crowdsourcing’ platform designed to allow travelers to trade their currencies between each other for better prices. The eBay of foreign exchange, so to speak. It showed great promise, until sadly, COVID-19. (We’re keeping our eye on this one though: it’s still full of potential.)