Vegan Dog Supplements

Market: UKSector: Packaged Goods, Petfood Date: November 2019

We tested a new entrant to the UK pet food category: a fully vegan & sustainable high-grade dog food supplement designed to address all the main health issues that dogs have with their digestion, skin and coat. Our sales trial forecasts indicated a highly profitable and sizeable market opportunity for vegan products in the pet market: a trend that has since been borne out. Between now and then, vegan pet products have become mainstream, and sales of vegan pet food and supplements has grown significantly in recent years